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An in-depth look at El Salto by ImpreMedia

Ariel Coro·
An in-depth look at El Salto by ImpreMedia

ImpreMedia’s La Opinión — the number one Spanish-language daily in the United States — published an in-depth feature on Ariel Coro’s book El Salto in its business section.

Where the earlier front-page preview introduced the book, this longer piece dug into its central argument: that the Hispanic community doesn’t have to work harder to thrive in a digital economy — it has to work smarter, with technology as an ally. El Salto (“The Leap”) was written as a practical, encouraging guide for readers who felt left behind by the pace of change, breaking down tools and ideas in plain, accessible language.

Coverage from one of the most respected names in U.S. Hispanic media helped carry that message to hundreds of thousands of readers — and reflected a growing appetite for a hopeful, can-do take on technology and opportunity. It’s the same message Ariel now brings to corporate stages and conferences around the country.

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